Buy Colgate Toothpaste
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In 1873, the company introduced its first Colgate Toothpaste, an aromatic toothpaste sold in jars. In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream (invented by dentist Washington Sheffield). Also in 1896, Colgate hired Martin Ittner and under his direction founded one of the first applied research labs. By 1908, they initiated mass sales of toothpaste in tubes. Another of William Colgate's sons, James Boorman Colgate, was a primary trustee of Colgate University (formerly Madison University).
Colgate-Palmolive has long been in competition with Procter & Gamble (P&G), the world's largest soap and detergent maker. P&G introduced its Tide laundry detergent shortly after World War II, and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the toothpaste market when P&G added fluoride to its toothpaste (Colgate has since re-claimed the #1 sales position). In the beginning of TV, Colgate-Palmolive wished to compete with P&G as a sponsor of soap operas and sponsored many soaps in full or in part including The Doctors.
In 2006, Colgate-Palmolive acquired an 84% stake in Tom's of Maine. In 2011, the company chose to retain the use of the antibacterial agent triclosan in its market-leading Total toothpaste range, despite withdrawing it from several other product ranges, following concerns about triclosan's impact on health and the environment.
Colgate-Palmolive has closed or is in the process of phasing out production at certain facilities under a restructuring program initiated in 2004 and has built new state-of-the-art plants to produce toothpaste in the U.S., Mexico and Poland.
The right toothpaste fights cavities and whitens teeth leaving you with a healthy smile. At Target, find a variety of toothpastes to choose from. Look through a range of toothpastes that help with bad breath, sensitive teeth, whitening, gum care, plaque and enamel care. Maintaining a healthy oral care routine is super essential. Find a range of toothpastes that contains fluoride, is dye-free, ADA-approved, paraben-free, sulfate-free, fluoride-free and more. Choose from brands like Colgate, Sensodyne and more. Find mint toothpaste with a flavor that keeps your mouth feeling fresh and clean. Browse through a large collection of toothpaste and find the perfect pick for you.
In July, the variety store chain recalled nearly 400 over-the-counter products, including toothpaste, lip balms, lotions, condoms, deodorants and more. The products, which were shipped to stores between May and mid-June, were also stored at improper temperatures.
In 2016, the FDA banned the use of triclosan in over-the-counter soaps and cleansers such as antibacterial hand soaps, bar soaps, and body wash. The FDA rule doesn't apply to toothpaste, but toothpaste manufacturers have voluntarily stopped putting triclosan in their products.
Stannous fluoride is an antimicrobial agent. It is very good at controlling dental plaque and treating gingivitis. Crest Pro-Health products use stannous fluoride instead of sodium fluoride (the fluoride in most toothpaste brands, including Colgate).
Cheng X, Liu J, Li J, et al. Comparative effect of a stannous fluoride toothpaste and a sodium fluoride toothpaste on a multispecies biofilm. Arch Oral Biol. 2017;74:5-11. doi:10.1016/j.archoralbio.2016.10.030 59ce067264